Stay music and occasions large AEG Presents has acquired what it calls a “partnership stake” in MCT Agentur, the Germany-headquartered live performance promotion firm based by entrepreneur Scumeck Sabottka.
In keeping with at this time’s (December 9) announcement, the partnership expands the attain of each corporations, “forging a strategic alignment in Germany and past”.
MCT was based in 1984 in Herne, North Rhine-Westphalia by Sabottka and two pals as an impartial live performance and tour promotion firm. It moved its workplaces to Berlin in 1999.
Since its inception, MCT’s shopper roster has included artists resembling Rammstein, Lou Reed, Radiohead, Pearl Jam, Tom Waits, New Order, Marilyn Manson, Kraftwerk, Robbie Williams, Florence and the Machine, LCD Soundystem, Gus Gus, Huge Assault, Björk, 4 Tet, Katy Perry, Jack Johnson, Die Antwoord, Charlotte Day Wilson, Yasmine Hamdan, Crimson Sizzling Chili Peppers, Tamino, Sigur Ros, Janelle Monae, Blur, Moby, to call just a few.
AEG’s “tentpole” festivals and multi-day music occasions embody the long-lasting Coachella Valley Music & Arts Competition and the legendary New Orleans Jazz & Heritage Competition alongside British Summer season Time at Hyde Park, Stagecoach, Hangout Competition, Electrical Forest, Rock En Seine and All Factors East.
The corporate additionally promotes world excursions for artists resembling Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Carin León, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift, and Tyler, The Creator.
The corporate’s community of golf equipment, theatres, arenas, stadiums, and associate manufacturers contains The Bowery Presents, Cárdenas Advertising and marketing Community, Live shows West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions, and Zero Mile Presents.
Commenting on the partnership, Sabottka stated: “Jay [Marciano, AEG Presents President and CEO] and I met in Berlin years in the past and have become pals”.
“You want a teammate you possibly can belief and Jay and I belief one another. It’s so simple as that.”
Scumeck Sabottka
Sabottka added: “We might meet for espresso throughout my yearly journeys to Los Angeles, and through a kind of conferences we started speaking a couple of means we might work collectively.
“I needed a associate who shared my imaginative and prescient of how our enterprise ought to run and will present some further muscle in my nook when wanted. Live performance promotion remains to be a bet…that’s what makes it enjoyable, however it’s a full-contact sport at instances.
“You want a teammate you possibly can belief and Jay and I belief one another. It’s so simple as that.”
“Scumeck has constructed a enterprise that’s an enviable one, and he constructed it from the bottom up.”
Jay Marciano
Added Marciano: “Scumeck has constructed a enterprise that’s an enviable one, and he constructed it from the bottom up.
“AEG Presents has traditionally been a house for entrepreneurs who’ve a eager eye in the direction of scaling their companies whereas sustaining what’s distinctive and significant to their success.
“I’ve at all times cherished working with Scumeck and MCT each time our corporations have the prospect to do enterprise collectively; I’m so excited that we are going to have the prospect to take action in a extra significant means on an ongoing foundation. I’m thrilled to welcome MCT to the household.”Music Enterprise Worldwide
