Zerodha co-founder Nikhil Kamath’s workforce has shared how they choose visitors for his widespread “WTF is” podcast, clarifying that paying for a spot isn’t an choice. Rachna Bhutoria from Kamath’s PR workforce in Bengaluru posted on LinkedIn, outlining the method and welcoming purposes.
“After months of dealing with requests, I figured it was time for a bit readability. I get it—pitching tirelessly for shoppers who deserve a platform is tough. I’ve been there. However right here’s the factor: a little bit of analysis goes a great distance. Please don’t ask for our commercials or how a lot we cost or some form of barter. Consider me, you’ll be able to’t purchase the boss,” she wrote.
Bhutoria defined that the workforce first selects a podcast subject, then seems to be for visitors who can supply distinctive and helpful insights.
“In case your shopper genuinely brings recent views or represents an untapped space, we’re open to it—simply ship the title of the corporate. spokesperson (much less media educated the higher) and sector. That’s all we want. Consider an elevator pitch on steroids,” she added.
“It’s refreshing to see a podcast prioritising real insights and distinctive views over business pursuits. Authenticity and relevance will all the time stand out,” wrote Papiha Ghosh on LinkedIn. “LOVE THIS! A lot a lot respect,” a consumer wrote.
In December, knowledge from Apple and Podtail ranked “WTF is” because the ninth hottest podcast in India. A Spotify report additionally confirmed it as one of many high new and world video podcasts on the platform.
