Media mogul Simon Cowell is hoping to copy the success of One Course by holding auditions for the subsequent hit boyband.
The launch of his marketing campaign was marked with the revealing of a military-recruitment-style billboard in London with the phrases: “Simon wants you! Future megastars wished for brand spanking new boyband. No time wasters.”
Earlier than you get too excited, the auditions are solely open to UK, EU and US residents — Cowell should not concentrate on the wealth of Canadian pop expertise. He’s additionally in search of teenagers across the ages of 16 to 18, in keeping with the net sign-up type.
“Each technology deserves a megastar boyband and I don’t suppose there was one to have the success of One Course in over 14 years. The business tends to concentrate on solo artists — so it often takes somebody from outdoors to place a gaggle collectively,” Cowell wrote in an announcement saying the launch of his boyband venture. “Nothing beats the enjoyable of being in a gaggle, touring the world and performing for 1000’s.”
Auditions can be held this summer season in numerous areas: Newcastle on July 4 and 5, Liverpool on July 7 and eight, Dublin on July 28 and 29 and London on August 1, 2 and three. A filming crew will even be following Cowell on his megastar seek for a “potential documentary sequence.”
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As a part of his pitch to potential pop stars, Cowell cheekily predicted the eventual dissolution of the boyband, as was the case with One Course. Becoming a member of his venture can be a “good launchpad for a solo profession,” Cowell mentioned in an obvious nod to former One Course member Harry Kinds.
One Course shortly turned a world sensation after its members, Kinds, Zayn Malik, Niall Horan, Liam Payne and Louis Tomlinson, had been introduced collectively on The X Issue UK, a present created by Cowell. Whereas Cowell will get lots of credit score for forming the band, X Issue choose Nicole Scherzinger performed a big function in assembling the group. Past One Course, Cowell additionally helped type hit UK lady teams Little Combine and Fifth Concord.
UK pop teams within the 2010s had been a drive to be reckoned with, however in recent times that affect has pale.
Cowell acknowledged that there’s a “excessive diploma of danger” concerned in attempting to place collectively a pop band with mass enchantment and shared that he has “no thought what’s going to occur.”
“We’d uncover an unbelievable group; we would not get there,” he mentioned. “What if nobody reveals as much as auditions? That may very well be awkward. There isn’t any assured path to success — something can occur, however that’s what’s thrilling for me, and that’s why I’m doing this.”
In an interview with the PA information company, Cowell mentioned he’s “praying” to type a band pretty much as good as One Course and decried the “sorry state of affairs” within the present UK pop business.
“The decline in UK artists breaking internationally proper now could be stunning,” he mentioned. “You may’t pretend this, though I’m the one going out to do the auditions, it actually will depend on the people. In case you discover the fitting folks I’m not somebody who says gown like this, say this, do that, it’s simply not my type and I by no means as soon as did that with One Course.”
Cowell mentioned he’s going “again to fundamentals” with this search and rejecting the X Issue format.
“The one technique to do it’s do what I used to do, exit and do it and audition and do it face-to-face and don’t have any pre-casting,” he mentioned. “In different phrases, don’t have folks select folks upfront, it truly is first come, first served.”
Folks enthusiastic about signing up for the auditions can accomplish that on Cowell’s web site.
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